Article Marketing

Article Marketing: How to get it Read – Part 2

• A good introduction should also be considered. Since it is where people begin reading your article, it should also be catchy. Try considering asking a burning question for an introduction. This would certainly catch people’s attention. Asking question can also make it easier for you to make an article. It usually develops from one question to another.

• Ease of reading. Keep it simple and to the point, try using short paragraphs. A single sentence for a paragraph works great, even a single word. People usually do not want to read articles that have long paragraphs.

Keep in mind that the more white spaces people see the more comfortable an article is. It is also a good idea to use bullets to point out your explanations. Also, try to not include technical terms.

Many people may be interested by what your topic is but that does not necessarily mean that they know about the technical side of your article.

For example if you’re writing about guns, do not include a lot of numbers in it such as: “This particular gun is effective if you use .50-70 straight case shell with 85 XYZ cubed to 400 PF and MV 40,000 FPS then 52 IRA’s or 57 BBD’s” and so on.

Who would want to read that if all they want to know is what bullet to put in? Probably someone who is as technical as the writer is, but not all of people have technical know-how about a topic, they just want to know what it’s all about

• Make your reader believe that you know what you’re talking about, but don’t forget to make it a bit humorous.

• Do not make a sales pitch. Remember that articles are for information not for selling. It is to make readers know what the product is all about. If you make a sales pitch, you’ll be like an annoying salesman on their front door.

• And lastly, never forget to include your name, business name, and website URL in your resource box. This is the most common mistake article writers do.